First we test the concept. We start with feasibility, will it work, will it be useful and is it something that will make life easier. Then, we tap into what is already available in the market and research how we can add our own flavor. Finally, we look to the future, is it something that will still keep it's utility over time. If we see a potential hit, we then begin crafting a new product.

Our Type C cables under construction.

Product design

Technology can be complex, but we want the experience to be easy. We take the core benefit and strip the rest. With our gear, you get an amazing tech that's easy to use.

We're simple but we also look fresh and modern, packing technology from Qualcomm, wireless charging and Type C we craft our tech to look not only great today but also match the designs and devices of the future.